From its introduction as an elite specialty protein bar, exclusively intended for bodybuilding’s top athletes, to its current status as a huge crossover sales leader in retail stores nationwide, the Supreme Protein® bar has demonstrated a knack for staying in the news. A perennial “hot topic” in all of bodybuilding’s top publications and online forums, Supreme Protein® came to dominate market after market, establishing a firm foothold among bodybuilders and fitness enthusiasts who demand the very best from their meals and supplements. Today, an enthusiastic “word-of-mouth” campaign has paved the way for a comprehensive multimedia ad campaign, and the future looks very bright for Supreme Protein®. In this section, we’ll keep you posted on Supreme Protein®’s appearances in media and popular-culture venues.
Supreme Protein® Reps Hand Out An Amazing 70,000 Peanut Butter Crunch Samples at the 2008 Arnold Classic
Yes, that's right. 70,000!
Can it only have been one year ago that the Supreme Protein® bar was just one of many contenders for "next big thing" status, celebrated primarily by a cult of serious and very hard-to-please athletes? You'd never have known it from the riotous reception Supreme Protein® received at the 2008 Arnold Classic.
From the moment representatives opened the Supreme Protein® booth on the floor of the Arnold EXPO, the largest health and fitness expo held in America, the madness began. At times, the crowd was bordering on a safety hazard, as athletes, fans, and industry reps from other booths waited patiently for their first taste of the protein bar sensation that was already generating ecstatic advance word-of-mouth across the bodybuilding world.
Supreme Protein®'s Dan Uggla to Compete in MLB's "Home Run Derby" All-Star Game Showcase
Dan Uggla, the newest and most well-known member of Supreme Protein®'s "Team Supreme," will get to flex his muscles on a prime-time national stage when he competes in Major League Baseball's pre-All Star Game "State Farm Home Run Derby" showcase on Monday night. Uggla, currently second in the National League in homers with 23, will be joined by MLB home run leader Chase Utley and six other 2008 MLB All Stars.
Ishe Smith Renews His Pursuit of the Middleweight Title with a Dramatic Physical Transformation Driven By Supreme Protein® Bars
After dominating the last three rounds of his junior middleweight bout against a rapidly tiring Joel Julio, Ishe Smith was in high spirits in his corner as he refueled his muscle-bound body with a post-fight Supreme Protein® bar. Amazingly, Smith looked as fresh as he had in Round One, when his entry into the ring prompted a gasp from the crowd as they marveled at his newly ripped and densely muscled physique. Meanwhile, across the ring, Julio was clearly decimated as the fight drew to a close, fatigued by his own fruitless windmilling and Smith's relentless jabbing and counterpunching.
Powered by Supreme Protein® Bars, Ocean County SWAT Team Rolls to Its Second Straight World SWAT Championship
The Southern Ocean County SWAT team dominated a 20-team field made up of elite law enforcement teams from around the world, placing 1st in four events and second in three others (out of 10 total events) on the way to winning its second consecutive World SWAT Challenge championship in Little Rock, Arkansas last week. The team's commanding officer, Sgt. Herman Pharo of the Stafford Township Police Department, credits his Ocean County NJ unit's superb conditioning and unwavering discipline, along with a little help from the team's favorite ultra-anabolic snack, Supreme Protein® bars.
Protein Bar is "The Talk of The Show" at the NCA Candy Expo
Walking the aisles of the McCormick convention center in Chicago last week (September 17-19th) one would expect the title for "Talk of the show" to go to some sort of candy bar or fancy sugary treat from one of the many heavy hitters represented at the NCA All Candy Expo. Guess again. That prestigious title was given to a new-comer in the arena. The Supreme Protein® bar was granted the high honors by a high-level representative from the NCA itself. For "politically correct" reasons that person didn’t want to be named, but that didn’t prevent her from making a special trip to their booth on day 3 to give them the good news! Unexpectedly their booth was overrun with buyers from all major US retail chains, representing all channels, which prompted a desperate cry for extra inventory to be flown in to keep up with the demand for samples. The gourmet candy bar taste was like nothing ever experienced in a protein bar. Countless attendees even commented that it even tasted better then the well known named candy bars they were sampling elsewhere in the show!
Taking it across the hall to the "Treasure House", the excitement over the bin with the Supreme Protein® bar was completely unprecedented. Their bin had to be re-filled 7 times! According to the staff working the room, this was the most sought after product in the room! Even the staff couldn’t stop eating them!
We were able to discuss this phenomenon with a company representative who said, "Our bar was developed by candy technicians with over 30 years experience, who took their skill and expertise and built a protein bar that rivals the most established candy bars. "
Well it appears with today’s technology anything is possible.
Supreme Protein® Bar Continues to Pile Up Major Industry Awards as It Dominates the Protein/Energy Bar Category
There's a big shake-up going on in the protein/energy bar retailing category. A relative newcomer to the marketplace, Supreme Protein®, has claimed a lion's share of the marketplace with its high-performance-nutrition, gourmet-quality protein bars. Now, in the space of a few months, the Caramel Nut Chocolate Supreme Protein® bar has won twelve major awards including "Protein Bar of the Year" and #1 Best-Tasting Bar" from major publications and retail associations across the country, making it the clear leader in the highly competitive Energy/Protein Bar category. Supreme Protein® is truly the new King of Protein Bars.
Supreme Protein® Bars Erase All Doubt As They Lock up The Top Two Spots in the Nations Largest Convenience Store Chain
To some it may have appeared to be beginners luck when the first Supreme Protein® bar swiftly became the # 1 revenue generating protein bar in 7-Eleven nationwide. Now with their new Peanut Butter Crunch flavor taking over the # 2 spot in the nations largest convenience store chain, all while the Caramel Nut Chocolate flavor Supreme Protein® bar still retains its # 1 title, all doubt has been eliminated! Supreme Protein® bars dominate the category! Tom Gerrity, processed foods director at 7-Eleven, Inc, said "The Supreme Protein® bars rank high among our top 5 bars in this category nationwide and are very popoular in the northeast."
Supreme Protein® Bar Ranks High in Participating 7-Eleven Stores
Within weeks of its introduction in approxiamtely 1,800 participating 7-Eleven stores, Supreme Protein® Original bar rose to the top spot in the chain's protein/Original bar category, outing a number of other long-established bars, Supreme Protein® stated.
Top-rated Sirius Satellite Radio personality Bubba the Love Sponge will be stopping by the ProSource Performance Supplements booth at the Arnold Classic, Saturday afternoon, March 3rd, to meet and greet his fans. The Arnold Classic, one of bodybuilding's premier contests, will be held at the Greater Columbus Convention Center, Columbus Ohio, March 2-4.
Store Owners Scramble to Cash In On Soaring Supreme Protein® Bar Sales
Every year the NACS show, one booth emerges as the must-visit destination for store owners looking for the next break-through sales leader in snacks, beverages and other merchandise. This year, based on phenomenal first-day traffic, that booth has to be the Supreme Protein® bar booth.
Eleven-Year NFL Veteran Ike Hilliard Reaches a New Career Peak with the Help of Supreme Protein® Bars
As Tampa Bay Buccaneers wide receiver Ike Hilliard prepares to cap off the eleventh (and best) year of his career with a playoff appearance against his former team, he pauses to reflect on his amazing longevity and to credit his favorite mega-anabolic snack, Supreme Protein® bars, for helping him maintain muscle mass, strength, stamina, and quickness.
Spike TV's Ultimate Fighter Ben Saunders Reaches His Peak With Supreme Protein® Bars®
Ben Saunders, the Ultimate Fighter nicknamed "Berserk," believes he has what it takes to be the last man standing in Spike TV's Ultimate Fighter 6: Team Hughes vs. Team Serra. All he needs is total dedication, his grueling training regimen, and lots of Supreme Protein® bars, his favorite super-anabolic snack.
Fresh off another dominant first-round victory, undefeated UFC fighter Frank Edgar pauses to reflect on his hard-won success and to credit his favorite mega-anabolic snack, Supreme Protein® bars, for helping him pack on the lean muscle mass that has helped him surprise opponents with his new-found strength and power.
At age 47, former WWE legend Kevin Nash finds himself at a crossroads. Still a mainstay for TNA (Total Nonstop Action) Wrestling, where he makes frequent ring appearances, Nash can hear Hollywood calling. Amazingly though, he's never been in better shape. With the help of a precision diet regimen anchored by ProSource Supreme Protein® bars and testosterone enhancement courtesy of ProSource AndroTest, Nash is ready for an exciting second act.
International Master's No Gi World Champion Credits Supreme Protein® Bar for His Superb Conditioning
Fresh from taking first place in the Master's Super Heavyweight Division in the First World No Gi Championships, fast-rising Brazilian Jiu Jitsu fighter Jory Malone takes some time to talk about his conditioning, his teaching, and his favorite new super-anabolic protein snack, the Supreme Protein® bar.
Look for CBS "Survivor" sensation and big-time Supreme Protein® fan Stephanie LaGrossa in the pages of the July 2007 Muscle & Fitness issue. Stephanie, who has parlayed her high-profile appearance in the Survivor: Palau segment of the long-running and highly popular series into several guest-hosting gigs on talk shows and cable TV specials, is quick to credit Supreme Protein® with helping her get her health and fitness back on track after the physically challenging Palau experience. Check it out in M&F!
"The Supreme Protein® bar boasts a four-layer combination of nougat, peanuts, caramel and protein crisps … But this is no junk food … [it’s] also a standout for protein content."
—Exercise for Men Only
Fitness Rx for Men
"Long a carefully kept secret among an elite coterie of athletes, the ProSource Supreme Protein® bar is going nationwide. The undisputed industry leader in protein content … is a far cry from most competing bars, which contain large amounts of useless and inert gelatin."
More Eye Candy in Major Mags
The newest Supreme Protein® bar ad campaign is rolling out now. Look for the popular ads, featuring lovely fitness model and TV star Lisa Gleave, and other top models in FLEX, Muscular Development, Muscle & Fitness and all your other favorite fitness and bodybuilding magazines in the coming months.
